نوع مقاله : مقاله پژوهشی
نویسندگان
گروه مدیریت، دانشکده مدیریت، واحد شهریار، دانشگاه آزاد اسلامی، شهریار، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
The purpose of this research is to provide a model for aligning business strategies with knowledge management strategies. The research method is a descriptive survey from the point of view of practical purpose and in view of the nature of data collection. The statistical population of the study consisted of all formal and contract staff employed in Saipa companies and Niroo research institute in total of 800 persons. Using Morgan table and Krejcie number of 260 individuals were selected and randomly selected. A questionnaire was used to collect the data. Questionnaire questions include subject variables, explicit knowledge, personalization strategy, coding, differentiation strategy, and cost leadership. Cronbach's alpha method was used to measure the reliability of the questionnaire. Descriptive and inferential statistics, correlation test and structural equation modeling were used for data analysis using Amos21 and SPSS18 software. The results of this study indicate that there is a meaningful relationship between knowledge management strategy and business strategy.
کلیدواژهها [English]
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