نوع مقاله : مقاله پژوهشی
نویسندگان
1 گروه مدیریت کسب و کار، دانشکده مدیریت، دانشگاه صنعتی امیرکبیر، تهران، ایران
2 گروه مهندسی صنایع، دانشکده صنایع، دانشگاه صنعتی امیرکبیر، تهران، ایران
چکیده
کلیدواژهها
عنوان مقاله [English]
نویسندگان [English]
In this study, a descriptive-survey method was used to collect some data and information and a questionnaire was used to assess the personality type of individuals. Research data were statistically analyzed by Spearman test (inferential analysis) and Yuman-Whitney two-factor test in SPSS software.
Research hypotheses indicate that the type of personality type of income deciles has a significant effect on their purchasing power and there is also a positive and significant relationship between income and purchasing power of income deciles.
According to the analysis of data and statistical tests, during the years 1395 to 1399, among the 4 hypotheses of the relationship between consumer personality types and their purchase, the fourth hypothesis is confirmed and also a significant relationship between the income of income deciles and their purchase It was confirmed despite the increase in inflation in 1997 and 1998.It was found that there is a significant relationship between the amount of purchase and the type of judgmental-perceptual personality type in consumers of health and cosmetics.
کلیدواژهها [English]